We’re thrilled today to announce our newest customer in France, la banque postale, a major financial institution inside the country that features a history of creatively leveraging social networking to create brand awareness. Now with Hearsay Social, its advisors will be able to possess a professional, personalized “La Banque Postale advisor” Facebook presence, plus the power to interact dynamically with customers and strengthen relationships.
La Banque Postale has maintained a strong presence on social websites since 2011 and it is one of the first banks in France to completely embrace and utilize the power of the Internet. It developed and created an innovative episodic Web series in 2014 that drew considerable YouTube viewership, and in addition recently launched a true-time marketing campaign on Twitter using #aMonEchelle.
As outlined by a press statement issued in France, advisors with “La Banque Postale advisor” Facebook pages powered by Hearsay Social will have accessibility to a content library prepared beforehand from the corporate digital team, so that time invested in social networking sites is optimized and interactions with consumers are relevant. Additionally, they receive alerts on when clients share info on important events inside their lives on Facebook, for instance a marriage or birth. Advisors have the ability to quickly react with relevant, pre-approved content, providing an increased amount of personalized customer relations.
The ultimate goal using this type of new partnership is to further strengthen the close relationship between La Banque Postale and its customers through providing them a brand new way of making contact with their advisors, says Thomas Salviejo, head of digital communication, digital media and acquisition at community bank.
Hearsay Social provides Social Predictive Suite for financial advisors and insurance agents within the world’s largest banking institutions, including 7 in the 10 leading companies inside the sector such as New York Life, Raymond James, Vanguard and Penn Mutual. Hearsay Social team greater than 115,000 agents and consultants worldwide, letting them devipky89 in contact with the mobile client and social today on Facebook, LinkedIn, Twitter, Google and mobile sites. The counselors possess a unique analysis of the profile of the customers through multichannel signals and predictive content library lets them share the proper content with the right time. The integration features and supervision of your solution help teams of compliance and monitoring within companies to abide by industry regulations and corporate policies.